Capabilities

Advertising

We build brands. We get results. We drive our clients’ success. We also like to use short sentences whenever possible.

Custom Publishing

Talk about some great custom work. Got an audience of 2,000? Or 5,000,000? Either way, we can help you reach them with powerful communications because we’re one of the largest custom publishers in the country.

Direct Marketing

Using our own Customer Respect Marketing™, we use validated communications and behaviors to do what traditional CRM promised but never delivered: meaningful relationships with people on a deeper level.

Digital

We bring full digital capabilities to the table and are happy to create an exclusively digital approach or lead the interactive portion of an integrated campaign. In addition, we have digital gurus that focus on the latest in emerging media, ensuring our clients know about—or start—the latest trends. Visit our Digital page for more about the work we do in the virtual world.

Event/Entertainment Marketing

From creative development to on-site operations, we handle over 500 events each year with the capacity to create and manage large-scale mobile marketing, promotional strategies and executable logistics. All this and an expensable excuse to get out of your office and have some fun.

Learn more about our capabilities.

Environmental Solutions

It’s not easy being green...especially when you’ve got practical needs to meet. But that doesn’t mean it isn’t important. And small steps add up to big changes over time. So we grew a “Garden” to help clients learn more about communicating their green practices in an authentic and engaging way. or Visit the Garden site.

Multicultural Marketing

A recent study revealed that 84% of marketers believe multicultural marketing is critical to business. But less than half actually understand why and how it impacts their bottom line.

We’re in the half that does.

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Women2Women

52% of the population is buying 85% of the stuff out there. Women have money to spend—to the tune of a whopping $3.3 trillion annually—and they’re spending it on the products and services smart enough to make an emotional connection with them. Our mission is simple: connect. Connect with other women. Connect with companies and brands that are ready to dive into the women’s market—and then connect them with women everywhere.

Media Communications

When we connect our client’s message to the media, the results are nothing short of stunning. When you reach customers on their terms, where they live and where they’re the most receptive, you get the most bang for your media buck. That’s why we focus on the complete picture — and put consumers in the driver’s seat. Learn more about our Media Capabilities.

Real-World Retail

Complex retail structures don’t scare us. That’s because we’ve got the technology and resources to tackle just about any retail challenge. Click here to learn more.

Strategic Planning & Research

Fusion® is our team’s proprietary process. It’s a revolutionary tool we use to uncover deeper insights into the consumer. Plus, it just sounds damn cool. And it’s a big reason why our work has been recognized by the Advertising Research Federation (ARF) with the David Ogilvy Award for Excellence in Research. In fact, we’ve won it more than any other agency in the history of the award. And, we blush when we say this, we are, once again, the current winner of the Grand Ogilvy.

Trade Marketing

We have state-of-the-art capabilities including web-based applications, real-time drill-down reporting, e-claim processing, document imaging, call management systems and a whole mess of sexy offerings, all customized to meet client needs.

Learn more about our capabilities.

Social Media

Consumer participation in online brand and product “conversations” requires that marketers develop an understanding of this new phenomenon and join the discussion. Our WOM practice provides specialized services designed to listen to what consumers are saying and to provide relevant communications solutions to drive our clients’ business success.

Learn more about our Social Media group.

Government Solutions

Campbell-Ewald is among the nation’s top providers of marketing communications services to the federal government. Whether it’s an education program, a social marketing effort, or the sale of products and services, we know how to motivate the public to action.

Strategic Analytics

Are your marketing efforts working as hard as they should be? Strategic Analytics will tell you. Whether you need help planning and evaluating a single program or campaign...or a complete assessment of your marketing strategy...our Analytics people will use every tool in the arsenal to help you: digital analytics, data mining, online and offline surveys, and more. Contact jeaston@campbell-ewald.com.