Multicultural Marketing
You know how you go to the eye doctor for a new pair of glasses or contacts and they keep switching the lenses on you to find out which ones work best?
That’s multicultural marketing.
Using cultural “filters” to see what consumers see.
Here’s what we see in the marketplace:
“Mainstream America” is no longer. Minority is the majority.
Our culture is a mosaic, and there’s no pressure to assimilate.
Diversity is not only expected, it’s embraced.
Especially in the X and Y generations.
So communications in the general market need to embrace it too.
And not in the just-include-an-obligatory-person-of-color sort of way. But in a so-integrated-it’s-practically-invisible sort of way.
And we’re one of the only agencies in the country with an in-house team dedicated to doing just that.